01
Fender and Paul Smith unveil limited-edition striped Telecaster
The Made in Japan collaboration combines Paul Smith’s Signature Stripe with modified Tele pickups, brass saddles, locking tuners and a numbered neck plate.
Website Design, Photography and Brand Visibility for Guitar Brands
Make your guitar brand work harder.
Commercial reviews, brand and digital projects, and ongoing growth support for builders, manufacturers, retailers and credible creators.
SPECIAL PROMOTION
Commercial Website Review
A focused expert review of your website and mobile customer journey, identifying the issues most likely to be weakening clarity, trust or enquiries.
£195
Fixed fee · Delivered within 5 working days · Paid upfront
Your review includes:
- A review of your website and mobile customer journey
- Assessment of brand and product clarity
- The three priority problems holding the website back
- Practical recommendations and clear next steps
You receive a concise action summary and short recorded walkthrough explaining the three priorities and what to do next.
If you commission a project over £1,500 within 30 days, we deduct the £195 review fee from the project.
IVISON GUITARS PHOTO SHOOT | MAMMOTH STUDIOS | 2025
Our edge
35+ years inside one of the world's most reputation-driven industries.
We've worked directly with world-class guitar builders, artists and editors for more than 35 years. We understand how reputation is built, how influence moves through this industry and what gives a specialist brand credibility.
MAMMOTH INDUSTRY NEWS
The latest across the guitar industry
View all industry news
02
Ibanez reveals global Dragon Ball Z guitar collection
The 2027 collaboration spans a Japan-made RG, character-themed guitars, a bass, piccolo guitar, TS808 Tube Screamer and accessories.
03
Fender launches Kim Gordon signature Jazzmaster
Fender’s Olympic White signature offset combines a Jazzmaster neck pickup with a Seymour Duncan JB bridge humbucker and arrives at £1,449 in the UK.
04
Fender and Mark Hoppus release a limited edition Jaguar Bass
The Fender.com exclusive recreates Mark Hoppus’s onstage Guava Green bass and opens a limited 182 hour ordering window.
05
Celestion adds the G12-100 Raven speaker to its guitar lineup
The new 100 watt guitar speaker arrives alongside a matching impulse response collection for use on stage, in studios and in digital production.
06
Fender refreshes its flagship American Professional series
Fender has announced the next evolution of its American Professional guitar and bass range, one of its core instruments for working players.
