Elevated AI-Driven Creative & Digital Solutions for Premium Brands.
Strategic brand development powered by modern intelligence. Where premium positioning meets permanent authority. Hover over the projects below to explore a selection of our recent work and see how we bring brands to life.
Maybach Guitars: Mad Hatter MasterbuiltWe developed a series of AI-led visuals for the Maybach Mad Hatter Masterbuilt, creating striking imagery for social and marketing.
Built to capture the character and individuality of the instrument, the content delivered a bold, distinctive look that stands out and drives engagement.
Boutique Guitar Vault: Brand LaunchWe developed the branding, logo, and core visual assets for Boutique Guitar Vault, a new platform built around high-end guitar giveaways.
From identity through to marketing imagery, everything was designed to position the brand at a premium level, building trust, credibility, and anticipation ahead of its late April launch.
House 95 Guitars: Character CampaignWe designed and built a series of custom cartoon characters for House 95 Guitars, created to bring personality and attitude to their punk-driven online store.
Bold, distinctive, and built to stand out, the characters were developed for use across web, social, and marketing, giving the brand a recognisable visual edge and a stronger connection with its audience.
Maybach Guitars: Design & BuildWe designed and built the Maybach Guitars website to reflect the heritage, detail, and character behind the instruments. Clean, confident, and built to present the range with clarity.
Alongside structure, user experience, and visual direction, we also refined and updated the copy throughout, making sure the messaging matched the quality of the guitars. Everything was shaped to strengthen the brand, improve navigation, and support enquiry and sales.
Cream T Custom Shop: Studio ShootWe brought Cream T Custom Shop into our in-house studio to capture a clean set of product imagery focused on detail, finish, and character.
Controlled, consistent, and built to showcase the guitars properly across web, social, and marketing.
PJD Guitars: Guitar Summit ShootWe produced a focused shoot for PJD Guitars ahead of Guitar Summit, capturing banner visuals and social content in some killer locations close to Mammoth Studios.
Built for impact and consistency, the content was designed to work across formats, delivering a strong presence both on the stand and across digital.
Sunbear Pickups: Design & BuildWe designed and built the Sunbear Pickups website to reflect the precision and character behind the brand. Clean, focused, and built to showcase the product properly.
From structure and user experience through to visual detail, everything was shaped to present the pickups clearly, build trust, and support conversion. We also introduced an icon-led system to make navigating pickup types faster, clearer, and more intuitive.
Patrick James Eggle: The Coxon MaconWe got behind the scenes at the Eggle workshop to capture this Macon just before it made its way to Graham Coxon of Blur. This is exactly where we do our best work. Real access, real collaboration, and a direct line between builder and artist.
It’s not just about documenting the instrument. It’s about telling the story properly. Showing the craft, the detail, and the intent in a way that builds credibility and creates genuine demand.
Behind the Rob Harris ’96 Signature GuitarWe worked closely with Rob Harris and Patrick James Eggle to bring the ’96 Signature guitar to life, connecting the right people and shaping the project from the outset. We also brought in Stuart at Sunbear Pickups to develop a bespoke set, voiced specifically for the instrument.
From early design through to the final build, we stayed hands-on. On-site at the Eggle workshop, we reviewed the prototype as it took shape, making sure every detail landed as intended.
Once complete, we brought the guitar into our studio for photography and press assets, then handled the media rollout and review process, securing a 10/10 and putting the instrument in front of the right audience.
Patrick James Eggle WebsiteWe designed and built the Patrick James Eggle website to reflect the same level of craftsmanship as the guitars themselves. Clean, focused, and built to showcase the detail, the story, and the people behind the brand.
From structure and user experience through to visuals and performance, everything was shaped to present the instruments properly and make navigation effortless.
The result is a site that not only looks right, but works hard, strengthening the brand, building trust, and turning interest into enquiry.
Front Cover: Guitarist MagazineWe worked closely with Guitarist Magazine to secure a front cover featuring Patrick James Eggle and Matchless Amps, bringing two standout brands together with real impact.
By aligning the right products, story, and timing, we made sure the feature landed with authority and reached the right audience.
Our roots with the magazine go back over 35 years to Machinehead Music in Hitchin, where we were the first retail store to advertise in Guitarist Magazine.
Simon McBride x Tom Anderson GuitarworksWe produced a video campaign with Simon McBride of Deep Purple for Tom Anderson Guitarworks, built specifically for social and digital rollout.
By capturing Simon in a natural, performance-led setting, we focused on authenticity, tone, and feel, letting the guitar speak through the player.
The result was a sharp, high-impact piece of content that connected with the right audience and delivered across social, video, and brand channels.
80s Casual ClassicsWe’re working with 80s Casual Classics in a consultation role, supporting the brand across visual content, image editing, and ongoing creative direction.
From refining product imagery through to AI-led research and content optimisation, the focus is on sharpening consistency and improving output at scale.
It’s about helping a high-volume, fast-moving brand maintain quality, stay relevant, and continue performing at the level they’re known for.
PJD Guitars: Studio & Visual DirectionWe work closely with PJD Guitars, regularly using our in-house studio to produce both product and lifestyle imagery that reflects the quality and character of the instruments.
Alongside content creation, we provide ongoing consultation to help shape how the brand presents itself across web, social, and marketing.
It’s a consistent, hands-on approach that keeps the visuals strong, the messaging clear, and the brand moving in the right direction.
